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Diversity in Marketing and Advertising
Presented by AAF Nashville and The Brooks Fund of The Community Foundation
Wednesday, October 19, 2011
11:00 am – 12:00 pm
Maggianos
3106 West End Avenue, Nashville
Join The Brooks Fund of The Community Foundation and the American Advertising Federation - Nashville Chapter (AAFN) for a celebration and discussion of diversity at the AAFN October meeting. Hear why major companies like MTV and Bridgestone are investing advertising dollars in diversity and what return they are getting on their investment.
Logo, part of the MTV Network, is the first cable network for the GLBT audience. Mark McIntire, the Senior Vice President of Integrated Marketing. He will discuss the ways that Logo works with ...advertisers on their custom creative that targets the GLBT audience, but he could also share stories of consulting with advertisers on their mainstream creative so as not to alienate the GLBT audience.
Bridgestone has been a national leader in diversity. They have successfully integrated Hispanic, African American and GLBT audiences into their advertising strategy. Michael Fluck, Director, Brand and Retail Marketing and Trent Stoner, Manager, Advertising and Sales Promotion, will share with you stories of the successful (and not-so-successful) attempts to reach out to a diverse audience. They will also discuss why Bridgestone feels it is important to spend money in advertising diversity and how they measure their success.
This luncheon is presented by AAFN and The Brooks Fund of The Community Foundation of Middle Tennessee. The meeting is $30 for members of AAF, $40 for guests, Brooks Fund guest use code NGLBT-2011 for $10 off. Make reservations by Monday, October 17, online or by calling (615) 469-4040.
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